Based in the United States and specializing in the state of Florida, Liv Prime stands out as one of the leading brokerages in the market and a trusted reference in international insurance, corporate benefits, and customized solutions for businesses and families.
Our commitment to quality, reliability, and exceptional service has allowed us to build a strong reputation, create real impact, and contribute to the success and financial security of our clients throughout Florida.
Jaqueline Kovens
Insurance agent for 20 years
and founder of Liv Prime Insurance.
OUR STORY
Liv Prime Group is a Florida-based private client insurance brokerage built on experience, integrity, and highly personalized service.
Founded more than 20 years ago in São Paulo, Brazil, as JC Prime, the firm was created by Jaqueline Kovens, a graduate in Business Administration from FAAP. From the beginning, Jaqueline’s vision was clear: to build a brokerage centered on trust, clarity, and long-term client relationships.
The business was initially established within her father’s auto dealership, where Jaqueline identified an opportunity to serve clients with insurance needs extending beyond vehicle purchases. What began as a focused operation quickly evolved into a structured brokerage, expanding to support increasingly complex personal and commercial insurance requirements.
In 2014, Jaqueline relocated to the United States and founded Liv Prime Group in Florida. Drawing on her international experience, she built a brokerage dedicated to delivering well-structured, customized insurance strategies for individuals, families, and business owners navigating the U.S. insurance market.
Today, Liv Prime is recognized for its discretion, depth of expertise, and ability to simplify complex insurance decisions. The firm serves as a long-term strategic partner, helping clients protect assets, manage risk, and gain confidence in an increasingly challenging insurance environment.
Our Mission
At Liv Prime, our mission is to provide tailored insurance and risk management solutions for clients with complex personal and business needs. We take a strategic, consultative approach—understanding each client’s goals, risks, and financial priorities to design coverage that is precise, balanced, and aligned. Our belief is simple: insurance should create clarity, confidence, and lasting peace of mind—not confusion.